Last week when I was browsing through Facebook and I accidentally discovered this interesting clothing brand – PONYO PORCO. I couldn’t help but fall in love with their design, it is been a long time I felt exciting about discovering a new brand. Not until I look into their website, I came to realise they are actually a whole new brand just found it recently.
PONYO PORCO,此品牌是由兩位設計師- Crystal Lupa與Larry Chen在2015年夏天時所成立,兩位設計師展現他們在品牌中不同長才. 當時看到此名牌名稱很特殊然後非常好奇其後面的意義為何,原來他們是以他們所飼養的墨西哥鈍口螈命名,logo上的兩隻生物呈現一個不完全對稱的連體圖像,反映著他們品牌背後所想傳達的個體之間的和諧與差異. 燙金設計的品牌型錄與形象年歷讓人看了心花怒放.
PONYO PORCO was found by two creative designers – Crystal Lupa and Larry Chen in 2015 summer, two different designers shows their individual talent in their field. They named their brand after a special creature they feed – Axolotl. The logo comprising their asymmetric images signifies the difference and harmony among individuals, which is also a symbolization of the concept of PONYO PORCO. Bronzing catalogue and calendar printing totally upgrade the quality.
在服裝設計上,他們主要是以手繪印花為主. 印花的設計為Crystal Lupa所操刀,我個人特愛以印花設計為主軸的品牌. Crystal Lupa之所以有如此別於市場主流的獨特設計風格來自於她在過去的設計經驗中所培養的. 她畢業於倫敦中央聖馬丁的女裝設計系,主攻純繪畫與印花創作. 她在各大設計師品牌 – Alexander Mcqueen, Belle Sauvage以及Chiristoper Kane等有相當的實習經驗. Lupa勇於用不同的設計媒材像是插畫,雕塑,服裝設計以及音樂來表達她的設計意念. 他的繪畫風格讓我聯想到墨西哥傳奇畫家Frida Kahlo的畫作,飽和的色彩風格,寫實中帶著奇幻寓言的表現手法. 另外繪畫的結構也有帶點米羅超現實主義的味道.
Their core focus is hand-drawn print and this is how the design stand out with pretty pattern. I am always obsessed with the design which is print centred. Crysyal Lupa, she is the main designer of all the print design. Because of her strong designing background, she created her individual signature design which is distinguished from the main stream. She was graduated from Central Saint Martins womenswear in London. After she has graduated, she interned at different well-known designer brand like Alexander Mcqueen, Belle Sauvage and Chiristoper Kane. Lupa always like to challenge her self with various mediums such as illustration, sculpture, clothing design or music to express her design concept. Her painting remind me of Maxico legend painter -Frida Kahlo, colour saturation and express ideas with fantasy images. The structure of painting represent surrealism like Joan Miró i Ferrà.
PONYO PORCO SS16 此系列就如同用衣服說故事一般,專注於服裝的鮮明圖像來凸顯他們的印花美學,剪裁上以簡單利落為中心. 他們在推出新品之後採取的預購會模式非常特別,是已集資達到設定的目標後確定會出貨. 他們會這麼做的原因是, 為了呈現多元的風格不同款式的印花料質不同, 從布料,配件到包裝等品質要求的設定也比較高,所成本相對來說就會比較高. 以保持在他們原本設定的價位,一定要有足夠的訂單. 從3/10到5/10間的目標為達到二十萬的訂單,很開心的是我寫這篇文章時,他們的目標也已經達到. 雖然說這是一個風險高挑戰性也高的做法,但看到他們的作品就能肯定他們一定能辦的到.
PONYO PORCO tell a story by SS16 collection, concentrate on vivid image to highlight the pattern design along with simple clothing cutting. After they launch the latest collection, the process of how to pre-order the products is different. They have to reach the orders target they have set, and they could produce their clothes. According to their design, they use different fabric to represent the printing; and they set really high standard of the quality from fabric, accessories to package in every details. Therefore, the cost of the products are relatively high. In order to maintain the reasonable price for the products, they need to make sure they got enough orders to disperse the cost. I am happy to see they have already reached the target while I am writing this article. Even though this is a risky way to first launch the products, but after I have saw their design, I am very sure they could make it.
床邊故事 Bedtime story
太陽女巫、魔法烏鴉 sun witch, magic crow
烏賊鱷魚、蛇 、光頭人魚、百慕達泳池 Squid crocodile, snack, bald mermaid, Bermuda swimming pool
劈腿少女、變色尾巴、頭顱、截肢身體 Split lady, discolor tail, skull, amputation
出現在書裡的五個章節 Appeared four chapters in the books.
每個畫面都漂浮著純真與混沌，烙印在經緯交織的布料上 Innocence and Chaos floating on every scene, imprint on interweave fabric.
Choose a body and mind belong to you before good night.
PONYO PORCO SS16推出豐富的設計,從上衣,裙子,褲子,大衣到配件,襪子,帽子,絲巾止不住購買的慾望. 再加上Larry Chen強大的平面設計風格 ,讓包裝升級. 這次他們配合的攝影師,也是我個人很愛的攝影師之一,Sydney Sie. 她擅長用柔和漸層的色彩搭配簡單圖形化, 人體結構去組成超現實的圖像. Sydney在攝影作品的呈現上是在拍攝前有設定情境,他都會利用會畫分鏡圖的模式去模擬.出來的效果也會與他想像的樣子一模一樣. 走在二元與三元的界限之中, 在他的作品中也鮮少出現人臉, 他認為臉上最容易讓人聚焦的部分, 而會忽略其他的細節.
PONYO PORCO released all range of products from top, trouser, coat to all kind of accessories. With the powerful graphic design by Larry Chen, it totally upgrade the package design. It hard to control the desire to own all the items. On the other hand, they cooperate with one of my favourite photographer, Sydney Sie. She is skilled in create a surreal image by using soft gradient and body structures. Before she do the shooting, she will design a scene and simulate the photo outcome with storyboard. The outcome of the photo is exactly the same as she imagine. Stretching from binary and ternary, you will see few faces appeared in her works, because she think face is the factors distract attention to the key point and ignore the vital details.
整體看得出此品牌對於每一個環節的用心良苦, 若有喜歡他們的設計, 可到他們的官網參與集資計劃,到夏天就可以收到美麗的印花設計了.
We can see how hard they works on every process to create the best design. If you like their design, you can support them through their website.