Australian designer Emma Mulholland, first appeared in MBFWA fashion show as part of “ The innovators”. Because of her bold colour combination and special prints, she becomes one of the must-watch new coming designer. Not long after, Kanye West was spotted buying her collection from her boutique store – Alice Euphemia; it is a huge opportunity to increase her brand awareness when celebrity wearing her design.
Emma Mulholland signature style is the unexpected colour match, intricate embellishment, sequins, metallic fabric and more. According to the vine review, they said her design is like an extension of her own wardrobe with lots of fan surrounding her. If I had a chance I would love to take a look of her wardrobe, I bet I am going to fall in love with it and can’t help to try on everything!!
She had her first solo collection show at Mercedes Benz Fashion Week this year, showcasing her 2013/14 collection theme as “Spring Break”.
This collection was inspired by her childhood holiday time betweeb Ulladulla, a surfing town south of Sydney and skiing in Canada; “ I wanted to look at skiing. I remembered when I used to go on ski trips when I was little the snow gear was always really bright and irreverent.” Say Emma Mulholland. Clashing the 80s summer versus winter, mixing neon colour with motif graphic such as polar bear, killer whales and palm tree.
Another cool thing need to point out is the hair stencils cooperate with Alan White for GHD, use the ground breaking technique to create a holiday print on model hair.
If you just know about her brand, you can’t miss her previous collection – space out, the green alien print with neon transparent bag creating chic style.